Coverart for item
The Resource Jobs to be done : a roadmap for customer-centered innovation, Stephen Wunker, Jessica Wattman, David Farber

Jobs to be done : a roadmap for customer-centered innovation, Stephen Wunker, Jessica Wattman, David Farber

Label
Jobs to be done : a roadmap for customer-centered innovation
Title
Jobs to be done
Title remainder
a roadmap for customer-centered innovation
Statement of responsibility
Stephen Wunker, Jessica Wattman, David Farber
Creator
Contributor
Author
Subject
Language
eng
Summary
First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. The concept is so simple -- and yet many have lacked a way to put it into practice. This book answers that need. It shows you how to: gather valuable customer insights; turn those insights into new product ideas; and test and iterate until you find success
Cataloging source
MiFhGG
http://library.link/vocab/creatorName
Wunker, Stephen M
Dewey number
658.5/038
Illustrations
  • illustrations
  • charts
Index
no index present
LC call number
HD53
LC item number
.W86 2017
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Wattman, Jessica
  • Farber, David R.
  • Gale (Firm)
Series statement
Gale virtual reference library
http://library.link/vocab/subjectName
  • Electronic books
  • Creative ability in business
  • New products
  • Cost effectiveness
  • Consumer satisfaction
Target audience
adult
Label
Jobs to be done : a roadmap for customer-centered innovation, Stephen Wunker, Jessica Wattman, David Farber
Link
http://ezproxy.nmls.lib.tx.us/login?url=http://link.galegroup.com/apps/pub/04QA/GVRL?sid=gale_marc&u=txshrpub100148
Instantiates
Publication
Copyright
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors
Control code
GVRL04QA
Dimensions
unknown
Extent
1 online resource (xiv, 210 pages)
File format
unknown
Form of item
online
Isbn
9780814438084
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
unknown
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)960872394
Label
Jobs to be done : a roadmap for customer-centered innovation, Stephen Wunker, Jessica Wattman, David Farber
Link
http://ezproxy.nmls.lib.tx.us/login?url=http://link.galegroup.com/apps/pub/04QA/GVRL?sid=gale_marc&u=txshrpub100148
Publication
Copyright
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors
Control code
GVRL04QA
Dimensions
unknown
Extent
1 online resource (xiv, 210 pages)
File format
unknown
Form of item
online
Isbn
9780814438084
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
unknown
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)960872394

Library Locations

    • Garland Central LibraryBorrow it
      625 Austin Street, Garland, TX, 75040, US
      32.914888 -96.638676
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