Coverart for item
The Resource Get scrappy : smarter digital marketing for businesses big and small, Nick Westergaard

Get scrappy : smarter digital marketing for businesses big and small, Nick Westergaard

Label
Get scrappy : smarter digital marketing for businesses big and small
Title
Get scrappy
Title remainder
smarter digital marketing for businesses big and small
Statement of responsibility
Nick Westergaard
Creator
Contributor
Author
Subject
Language
eng
Summary
This book helps you demystify digital marketing in a way that makes sense for your business. It shows you how to: do more with less; build a strong brand; find inspiration in unexpected places; create relevant and engaging content and promote it via Twitter, Facebook, and other channels; integrate strategy and message across touchpoints for a unified brand experience; spark dialogue with your community of customers; and measure what matters
Cataloging source
MiFhGG
http://library.link/vocab/creatorName
Westergaard, Nick
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.W473 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Gale (Firm)
Series statement
Gale virtual reference library
http://library.link/vocab/subjectName
  • Electronic books
  • Internet marketing
  • Internet advertising
  • Digital media
  • Marketing
Target audience
adult
Label
Get scrappy : smarter digital marketing for businesses big and small, Nick Westergaard
Link
http://ezproxy.nmls.lib.tx.us/login?url=http://link.galegroup.com/apps/pub/04SC/GVRL?sid=gale_marc&u=txshrpub100148
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Foreword / Ann Handley -- Introduction -- Part one: Smart steps you can't skip -- 1. The brand behind the megaphone -- 2. Map your marketing -- 3. Follow your digital compass -- Part two: Do more with less -- 4. Create a question engine -- 5. Embrace your people power -- 6. Connect your digital dots -- Part three: Simplify for the long haul -- 7. The simplification game -- 8. Measure what matters -- 9. Putting it together -- Appendix -- Get scrappy: a reference guide -- Discussion group questions -- Further reading
Control code
GVRL04SC
Dimensions
unknown
Extent
1 online resource (xiii, 226 pages)
File format
unknown
Form of item
online
Isbn
9780814437322
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
unknown
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)930875534
Label
Get scrappy : smarter digital marketing for businesses big and small, Nick Westergaard
Link
http://ezproxy.nmls.lib.tx.us/login?url=http://link.galegroup.com/apps/pub/04SC/GVRL?sid=gale_marc&u=txshrpub100148
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Foreword / Ann Handley -- Introduction -- Part one: Smart steps you can't skip -- 1. The brand behind the megaphone -- 2. Map your marketing -- 3. Follow your digital compass -- Part two: Do more with less -- 4. Create a question engine -- 5. Embrace your people power -- 6. Connect your digital dots -- Part three: Simplify for the long haul -- 7. The simplification game -- 8. Measure what matters -- 9. Putting it together -- Appendix -- Get scrappy: a reference guide -- Discussion group questions -- Further reading
Control code
GVRL04SC
Dimensions
unknown
Extent
1 online resource (xiii, 226 pages)
File format
unknown
Form of item
online
Isbn
9780814437322
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
unknown
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)930875534

Library Locations

    • Garland Central LibraryBorrow it
      625 Austin Street, Garland, TX, 75040, US
      32.914888 -96.638676
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