Coverart for item
The Resource Agile PR : expert messaging in a hyper-connected, always-on world, Marian Salzman and the Team at Havas PR

Agile PR : expert messaging in a hyper-connected, always-on world, Marian Salzman and the Team at Havas PR

Label
Agile PR : expert messaging in a hyper-connected, always-on world
Title
Agile PR
Title remainder
expert messaging in a hyper-connected, always-on world
Statement of responsibility
Marian Salzman and the Team at Havas PR
Creator
Contributor
Author
Subject
Language
eng
Summary
This book reveals how to: use newscrafting; personalize pitches; master the art of storytelling; break through Web clutter; create branded hashtags; bump clients to the top of online searches; gain exposure at key conferences; avert and resolve crises; measure the impact of media placements; and more
Cataloging source
MiFhGG
http://library.link/vocab/creatorName
Salzman, Marian L
Dewey number
659.2
Index
index present
LC call number
HD59
LC item number
.S31655 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Gale (Firm)
Series statement
Gale virtual reference library
http://library.link/vocab/subjectName
  • Electronic books
  • Public relations
Target audience
adult
Label
Agile PR : expert messaging in a hyper-connected, always-on world, Marian Salzman and the Team at Havas PR
Link
http://ezproxy.nmls.lib.tx.us/login?url=http://link.galegroup.com/apps/pub/04RT/GVRL?sid=gale_marc&u=txshrpub100148
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. PR2020 : a media toolkit -- 2. Tell me a story : the importance of engagement -- 3. Crafting the news : artful persuasion -- 4. Blow up the Internet -- 5. Massaging the message -- 6. Power to the people : giving your brand a personality -- 7. Cause is the new celebrity : doing good to do well -- 8. Going global -- 9. Go big and stay home : global versus hyperlocal -- 10. The new relations in public relations -- 11. The rules of regulation -- 12. Keep calm and manage on : crisis management -- 13. Measurement : as simple as three letters? -- 14. Trendspotting : forecasting the future -- 15. The future of public relations : new definitions
Control code
GVRL04RT
Dimensions
unknown
Extent
1 online resource (xxiv, 243 pages)
File format
unknown
Form of item
online
Isbn
9780814437889
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
unknown
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)959667455
Label
Agile PR : expert messaging in a hyper-connected, always-on world, Marian Salzman and the Team at Havas PR
Link
http://ezproxy.nmls.lib.tx.us/login?url=http://link.galegroup.com/apps/pub/04RT/GVRL?sid=gale_marc&u=txshrpub100148
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. PR2020 : a media toolkit -- 2. Tell me a story : the importance of engagement -- 3. Crafting the news : artful persuasion -- 4. Blow up the Internet -- 5. Massaging the message -- 6. Power to the people : giving your brand a personality -- 7. Cause is the new celebrity : doing good to do well -- 8. Going global -- 9. Go big and stay home : global versus hyperlocal -- 10. The new relations in public relations -- 11. The rules of regulation -- 12. Keep calm and manage on : crisis management -- 13. Measurement : as simple as three letters? -- 14. Trendspotting : forecasting the future -- 15. The future of public relations : new definitions
Control code
GVRL04RT
Dimensions
unknown
Extent
1 online resource (xxiv, 243 pages)
File format
unknown
Form of item
online
Isbn
9780814437889
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
unknown
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)959667455

Library Locations

    • Garland Central LibraryBorrow it
      625 Austin Street, Garland, TX, 75040, US
      32.914888 -96.638676
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